Dr.Vidydhar Reddy Aileni is Professor & Dean at department of management, Osmania University. He also held the position of chairman, board of studies during the year 2004 and is a member on board of studies for many other universities. He has won multiple academic laurels, citation and was awarded gold medal by Osmania University MBA Alumni Association for best research paper published in 2003-04. During his long illustrious stint at Osmania University, he has been teaching strategic management, management theory, organization theory, organizational behavior, international business and business research methods. Besides these, he had been teaching various courses in marketing such as basic marketing, marketing research, services marketing, product management, advertising, sales promotion, consumer behavior and customer relationship management.

Dr. A.V.Reddy is particularly interested in research in marketing, consumer behavior, services marketing, strategy, organizational behavior and technology management. He has guided more than 20 students for the award of PhD and M. Phil degrees. A large number (40+) research articles are credited to Dr.A.V.Reddy and he has also written a book on Agricultural Marketing and edited books on marketing research, product research and supply chain management. He has been member of the editorial board for International Academy of E- Business (IAEB), USA, chief editor of Osmania Journal of Management, India and editorial member of ICFAIAN Journal of Services Marketing, India.

Dr. A.V.Reddy designed course in MBA Technology Management in Osmania University, which was first of its kind in Indian Universities. This Program is being offered in collaboration with Confederation of Indian Industry (CII) and Department of Science and Industrial Research (DSIR), Govt. of India.

Dr.A.V.Reddy provided consultancy to many government agencies and companies in corporate sector. He did a pilot of DFID, Govt. of UK, to study the working of municipalities of Gajuwaka and Qutbullapur in Andhra Pradesh, and suggested a model municipality to provide transparent, accountable, performance oriented and citizen friendly administration. He consulted Globerna IT Pte. Ltd., on “ the impact of physi-psychological factors on employee turnover” in IT organizations. Currently he is consultant to Bharat Sanchar Nigam Limited (BSNL) on Media Research.

Dr.A.V.Reddy has participated in large number of national and international conferences to present his papers and has been instrumental in organizing many workshops in research methods, supply chain management, business communication and product management.

Dr.A.V.Reddy did his MBA (Marketing) from Osmania University and his doctorate in marketing from Kakatiya University, Warangal, AP, India. He has also done faculty development program (FDP) from Indian Institute of Management (IIM), Ahmedabad. Dr.A.V.Reddy is a member of Association of Indian Management Schools and fellow of Academy of Marketing Science, USA.

Some of the recent Publications are:

”Perceived Service Quality and Customer Satisfaction in a public sector bank in india- a study” published in SEDME, Volume 33 Number 1, March 2006(ISSN. 0970-8464).

”CRM – THE KEY FOR SUCCESS & SURVIVAL MANTRA IN THE NEW MILLENIUM” Presented in the 6th Annual Conference, International Academy of E-Business Orlando, Florida, U.S.A. , March 23-26, accepted for publication in the E-Business Review, USA, VI (ISSN 1550-7793; ISBN 0-9707955-5-6).

“BUSINESS ETHICS PRACTICES IN CORPORATE WORLD” Presented in the 6th Annual Conference, International Academy of E-Business Orlando, Florida, U.S.A., March 23-26, accepted for publication in the E-Business Review, USA, VI (ISSN 1550-7793; ISBN 0-9707955-5-6).

Consumers’ Perceptions and Conjoint Measurement of Customer Behavior for Wrist Watches, presented in the 6th Annual Conference, International Academy of E-Business Orlando, Florida, U.S.A. , March 23-26, accepted for publication in the E-Business Review, USA, VI (ISSN 1550-7793; ISBN 0-9707955-5-6).

Research Paper Entitled “Riddle of Knowledge Management” presented in the 6th Annual Conference, International Academy of E-Business, Orlando, Florida, U.S.A. , March 23-26, 2006. 2006 and accepted for publication in the E-Business Review, USA, VI (ISSN 1550- 7793; ISBN 0-9707955-5-6).

Indian Software Industry & Its Competitive Advantage is presented at the IABE-2005 Annual Conference and published in the Review of Business Research (RBR), USA, and ISSN: 1546-2609.

Customer Satisfaction Evaluation (CSE) for Knowledge Based Services from Public Funded (S&T) R&D Organizations is presented at the IABE-2005 Annual Conference and published in the Review of Business Research (RBR), USA, ISSN: 1546-2609.

Corporate Champions: Excellent Companies of India is presented at the IABE-2005 Annual Conference and published in the Review of Business Research (RBR), USA, and ISSN: 1546-2609.

e- Retailing in India, published in the” E-Business Review”, USA, Volume V, ISSN 1550-7793 and ISBN 0-9707955-4-8.

Enterprise Risk Management at Duke Energy, Published in” ERM Concepts & Cases,” ICFAI Books, ICFAI University, 2004.